UK Cosmetic Conference

DESTINATION

London, UK

WHEN

July

INDUSTRY

Cosmetics

ATTENDEES

450

THE BRIEF

• UK-based cosmetics conference and evening celebration
• 2 days, 1 night
• Deliver a luxury experience whilst keeping in line with brand guidelines
• Introduce the division’s new CEO in an electrifying yes professional way
• Reward and praise the brands for their work done to date with a party
• Full Event Management with onsite support

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THE EVENT

Considering we had to stay within the UK, London was the clear destination winner. With this client being based in London and budget being key to this brief, it was a cost-effective way to maximise our client’s budget and minimise delegates’ travel times.

Upon arrival at Park Plaza Westminster each delegate checked in, receiving their lanyard and badge, dropping their luggage off and were greeted with some wonderful sweet treats. The 2-day conference commenced when the 10ft doors opened to the Plenary, where music blasted, excitement dazzled, and branded coloured lighting shone across the full stage. Upon being seated, delegates found a personalised tote bag which consisted of a full range of branded goodies.

Over the days, there was recognition for people’s hard work, interactive videos of colleagues and even a Q&A from an extremely respected special guest within this cosmetic industry. We kept the location of the gala evening top secret, which kept the delegates guessing while walking them a few streets under the London Eye to our floral themed evening.

After conferencing with attentiveness, and partying hard, all delegates were worn out but still with gleaming smiles. They were blown away with the organisation, venues and the attention to each small detail. One delegate even gave away his winning bottle of champagne to a YES team member to show his gratitude for an unforgettable 2019 Away Day.

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THE MAGICAL MOMENT

Our surprise location for our gala dinner was the Silver Sturgeon. Delegates boarded the boat as the DJ started the party, playing soft house music to welcome everyone on board. Delegates were given an arrival drink while exploring the ships spectacular floral display which was the perfect Instagrammable spot.

The ship set sail as everyone took their seats to enjoy an incredible 3 course dinner while sailing the Thames. As the day turned to night, the open top ship provided stunning views of London’s landmarks, and the scenic sunset. Birthdays were celebrated, requests were played, and dance offs had.

Mamma Mia was heard blasting out at 03:00am across the River Thames until we had to bring the evening to a close which was rather difficult when the delegates were refusing to leave the fun behind!

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THE FEEDBACK

Just wanted to say thanks again for a great couple of days. Fantastic job to you and the team!

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