Considering we had to stay within the UK, London was the clear destination winner. With this client being based in London and budget being key to this brief, it was a cost-effective way to maximise our client’s budget and minimise delegates’ travel times.
Upon arrival at Park Plaza Westminster each delegate checked in, receiving their lanyard and badge, dropping their luggage off and were greeted with some wonderful sweet treats. The 2-day conference commenced when the 10ft doors opened to the Plenary, where music blasted, excitement dazzled, and branded coloured lighting shone across the full stage. Upon being seated, delegates found a personalised tote bag which consisted of a full range of branded goodies.
Over the days, there was recognition for people’s hard work, interactive videos of colleagues and even a Q&A from an extremely respected special guest within this cosmetic industry. We kept the location of the gala evening top secret, which kept the delegates guessing while walking them a few streets under the London Eye to our floral themed evening.
After conferencing with attentiveness, and partying hard, all delegates were worn out but still with gleaming smiles. They were blown away with the organisation, venues and the attention to each small detail. One delegate even gave away his winning bottle of champagne to a YES team member to show his gratitude for an unforgettable 2019 Away Day.