EMEA Pharma Growth Summit

DESTINATION

Berlin, Germany

WHEN

July

INDUSTRY

Pharmaceutical

ATTENDEES

250

THE BRIEF

• Sleek modern conference venue with overnight accommodation
• 2 days, 1 night
• Downtime elements included revolved around wellness
• Fantastic offsite dinner
• Create a community for customers to engage and connect with the brand
• Full Event Management with onsite support

THE EVENT

Delegates flew in from across EMEA to come together for their second helping of the Growth Summit. Upon arrival, delegates received a warm welcome at the Pullman Berlin Schweizerhof which combines avant-garde interior design with simple functionality, perfect for our client’s needs.
The event was an opportunity to inform their community on what is hot and what is not in their industry, what they should be striving towards, becoming digital and taking time out to look after their well-being. It is an event that aims to positively impact all aspects of their customer's lives.
We had a plenary room with space for cabaret seating and a full set and stage. Along with multiple breakout rooms for interactive workshops where they could connect and engage in small groups. Plus a beautifully designed press room.
In the evening, the delegates were whisked off to the Arminiusmarkthalle, this is where the 1920s meets the modern ever-changing Berlin scene. In recent years, the beautiful market hall has seen a gap in the market and now offers quirky networking dinners for events. With this totally unique setting, our delegates experienced something new around every corner.

THE MAGICAL MOMENT

Wellness, this event focuses on encouraging their community to take time to look after themselves. Many customers at this event love a morning workout so at 7am we were down in the foyer donning our workout clothes and headed out to a nearby park for a HIIT session. We had planned for conference to start a little later than usual and offered everyone a ginger and lemon shot for an energy boost!

THE FEEDBACK

I just wanted to take a moment to express our satisfaction following the Growth Summit in Berlin earlier this month. I would like to highlight Becky and Verity’s professionalism throughout the whole coordination of the Growth Summit this year, having event pros like Becky and Verity working alongside me on-site is so invaluable. They were both absolutely outstanding and dealt with every obstacle with claimless, positivity and a can-do attitude, nothing was too much bother they just got on with it. We even managed to have a swim the day before the Summit which was sorely needed after all the prep.

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